BRIEF:

Develop a streaming and community site that targets passionate people considered the underdog of the music industry.

The Polyphonic platform allows alternative music to have a louder voice. The approach that I chose was based on the concept of "continuous breakthrough" that underlines the hustle of underdogs in the industry: a website that brings you into the unstoppable wave of the Indie sound.

To highlight the concept but without interfering with the reader, I used circular shapes that illustrate sound waves, it's flow and the power of breaking barriers and obstacles. In combination with that I used a modern typeface and built repetition to reflect the main idea.