It could be the Swiss influence, but I've always had chocolate in my home and
I've always enjoyed eating it. With "MONDAYS", I wanted to distance the idea of
chocolate being a "guilty pleasure" and just see it as a moderate one as well as a
type of support system.
MONDAYS is for anybody who is in need of a reminder that no dream is easy to
fulfil and that is okay to struggle. Everybody is trying to build their life and
everybody is trying to find the perfect piece of the puzzle. There are good days
and bad days, some days where everything seems going smoothly and others
where everything seems falling apart. As long as you continue, you are on the
right track.
Here is a selection of traditional chocolate flavours accompanied by a witty, but
sensitive slogan that highlights the positive aspect of any unpleasant phase of
building a dream.
The palette wasn't only chosen based on the chocolate's flavours, but also to give the packaging a vintage nostalgic touch that highlights its timeless positive effect.