The idea of the campaign started during class when my teacher asked us: "You
can come up with a campaign. What do you care about?" I care about education,
but I also care about having a good laugh. Especially during the pandemic that
has enhanced the anxiety and depression in our world, I wanted to create a campaign
that uplifts people, shows them and at the same time challenges them how to turn
negative thoughts into acceptable ones.
It's funny how easy it can be (as we only need ourselves).
The logo is very simple. It doesn't only describe something funny, but also highlights the facts that the power of a good laugh also lies within us.
This campaign started from a simple question and grew into so much more. It has become a personal project and a strong reminder that laughter is indeed the best medicine.