There's always room for humour!
Altair Hernandez
TYPE:
LOGO
DELIVERABLES:
DESIGN, MOTION DESIGN, TYPEFACE
Fun and lively animation logo for a freelance filmmaker based in Berlin.
"Don't take life too seriously" is a phrase that is often heard, but neglected nowadays. That's why we turn to art to understand the circumstances we live in.
The concept is: "There's always room for humour". Meaning that, if we want to, we can always let in the good things that make us happy.
The design primarly expresses the love for filmmaking with nauances to the artist's love for writing. The combination conveys the love for storytelling and how art, through the camera lens, embraces variety. It mostly is an unknown process, but enjoyable in its discovery and leaving always room for more.
The artist's life approach of taking things with lightness is resembled by the choice of textures and colours. that combined communicate a safe space to be creative and to express numerous concepts that are different, but are all originated by the same source of inspiration: humour.
Website:
https://altairhm.com/
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